Customer Journey

Customer Journey Mapping is a simple yet powerful way to get your customer’s attention, interest, desire and action.

Most companies are good at gathering data on their customers. But data often fails to express the frustrations and experiences of customers. A customer journey map, however, tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.

It identifies key interactions that the customer has with your company. It talks about the customer’s motivations and questions for each of these touchpoints: what do they wish to achieve, and what are their expectations of your company?


How about an impression of how Waseem's Customer Journey Mapping sessions? Simply click on the image below to see a few snapshots.

Better Sales Thanks to Customer Journey Mapping

Learn how to draw stick figures, icons and symbols on paper napkins, note pads, tablet computers or on a flip chart - and your sales conversation will convince your customer more easily and effectively.

Waseem's training will help you better understand your customers and improve your sales.

Map The Customer Journey

Survey Monkey published an interesting introduction what Customer Journey Mapping is about. In short: take a walk in your customer's shoes.

Click here to read the blog.

As a corporate trainer, he has engaged with more than 12,000 executives, managers, engineers, scientific researchers and administrative staff across Europe, in the USA and in India.

His keynote speeches are booked for international business conferences, senior management meetings and business events. Waseem delivers his keynotes around the world.

Waseem is the author of numerous publications in English and German.

He speaks English, German, Urdu and Hindi.

Among his further activities, he is a faculty at the International Executive MBA course at Zurich University of Applied Sciences and visiting faculty at the Supply Chain Management Executive MBA at Swiss Federal Institute of Technology ETH.
He is member of the Global Learning Resource Network at Duke Corporate Education as well as of the Educator Network at Thunderbird School of Global Management.

Waseem is a Swiss citizen of Indian origin. He was born in 1966, raised in Switzerland and completed onward studies in international management, management consulting, project management, and intercultural communication.


Waseem Hussain is recipient of the ZfU Teaching Award in gold, accredited Top 100 Speaker, and accredited Top 100 Entrepreneur.

Phone: +41 79 238 24 02
Address: Waseem Hussain, Buchholzstrasse 35, CH-8053 Zurich, Switzerland